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|Title:||Determinants of a successful suburban shopping center||Authors:||Ng, Alex Zhi Qiang
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2005||Abstract:||This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers.||URI:||http://hdl.handle.net/10356/9858||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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