Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9858
Title: Determinants of a successful suburban shopping center
Authors: Ng, Alex Zhi Qiang
Oh, Chaoqun
Weng, Ruiling
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers.
URI: http://hdl.handle.net/10356/9858
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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