Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9858
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dc.contributor.authorNg, Alex Zhi Qiangen_US
dc.contributor.authorOh, Chaoqunen_US
dc.contributor.authorWeng, Ruilingen_US
dc.date.accessioned2008-09-24T07:37:08Z
dc.date.available2008-09-24T07:37:08Z
dc.date.copyright2005en_US
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/10356/9858
dc.description.abstractThis study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing
dc.titleDeterminants of a successful suburban shopping centeren_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGan, Pauline Lay Hongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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