Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9858| Title: | Determinants of a successful suburban shopping center | Authors: | Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2005 | Abstract: | This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers. | URI: | http://hdl.handle.net/10356/9858 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2467.pdf Restricted Access | 204.69 kB | Adobe PDF | View/Open |
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