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Title: Educational marketing : marketing plan for NTU executives masters in Business Administration degree in China.
Authors: Pek, Soon Kang.
Lim, Teng Teng.
Lim, Shu Zhen.
Keywords: DRNTU::Business::General::Education
Issue Date: 2005
Abstract: Since China's entry into WTO in 1999, she has opened up for foreign investment. NTU has collaborated with Shanghai Jiao Tong University to provide Executive Masters of Administration Program. The research is to draft an improved marketing plan for NTU in accordance to the survey, internal and external analysis done.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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