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Title: Performance measurement of the Singapore Tourism Board
Authors: Dong, Jia Ying
Kow, Sinhui
Yeo, Si Min
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2005
Abstract: This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measurement is a relatively new topic.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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