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Title: Investigation of the factors influencing female undergraduates' slimming activities.
Authors: Chen, Huishan.
Luo, Peijia.
Tay, Elizabeth Bijun.
Keywords: DRNTU::Business::Advertising::Moral and ethical aspects
Issue Date: 2005
Abstract: The phenomenon of females attempting to lose weight even though they are not overweight is a common one in the Asia-Pacific region. In this research, we investigate three factors that may drive this phenomenon: self-esteem, public self-consciousness and exposure to “thin-ideal” media.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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