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Title: Service quality, customer satisfaction and customer loyalty : an SMRT perspective.
Authors: Chan, Huah Jer.
Chua, Ai Teng.
Heng, Yih Wei.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2000
Abstract: An analysis of the relationships between service quality and customer satisfaction, as well as customer satisfaction and customer loyalty, using the Singapore Mass Rapid Transit System (SMRT) as a case study.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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