Wee Kim Wee School of Communication and Information (WKWSCI)

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Recent Submissions

1.0 2.0 atom
Essentialist identities as resistance to immobilities : communicative mobilities of Vietnamese foreign brides in Singapore
Investigating consumer engagement with influencer- vs. brand-promoted ads : the roles of source and disclosure
Influencer marketing : how message value and credibility affect consumer trust of branded content on social media
“Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of U.S. and Singaporean women
The peculiarities of knowledge management processes in SMEs : the case of Singapore

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