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Title: Performance attributes of the Boston Consulting Group Matrix.
Authors: Koh, Shujuan.
Kwan, Wei Ling.
Lee, Yingying.
Keywords: DRNTU::Business::Finance::Investments
Issue Date: 2005
Abstract: Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matrix.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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