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|Title:||Brand valuation.||Authors:||Huang, Jing Si.
Kan, Jeannice Huixian.
Tan, You Ming.
|Keywords:||DRNTU::Business::Advertising::Product||Issue Date:||2005||Abstract:||The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.||URI:||http://hdl.handle.net/10356/9904||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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