Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9904| Title: | Brand valuation. | Authors: | Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. |
Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2005 | Abstract: | The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology. | URI: | http://hdl.handle.net/10356/9904 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2508.pdf Restricted Access | 706.44 kB | Adobe PDF | View/Open |
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