Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9904
Title: Brand valuation.
Authors: Huang, Jing Si.
Kan, Jeannice Huixian.
Tan, You Ming.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2005
Abstract: The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
URI: http://hdl.handle.net/10356/9904
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2508.pdf
  Restricted Access
706.44 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.