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Title: Brand valuation.
Authors: Huang, Jing Si.
Kan, Jeannice Huixian.
Tan, You Ming.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2005
Abstract: The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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