Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9911
Title: SMRT : seeking the right formula
Authors: Naveen Sasidaran
Gupta Shandip
Parmeet Singh J. S.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed.
URI: http://hdl.handle.net/10356/9911
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2514.pdf
  Restricted Access
225.32 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.