Please use this identifier to cite or link to this item:
|Title:||SMRT : seeking the right formula||Authors:||Naveen Sasidaran
Parmeet Singh J. S.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2005||Abstract:||This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed.||URI:||http://hdl.handle.net/10356/9911||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.