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Title: SMRT : seeking the right formula
Authors: Naveen Sasidaran
Gupta Shandip
Parmeet Singh J. S.
Keywords: DRNTU::Business::Marketing
Issue Date: 2005
Abstract: This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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