Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9933
Title: Persuasive writing techniques in fundraising.
Authors: Poon, Yi Qian.
Tan, Angeline Siang Ching.
Thong, Hui Ling.
Keywords: DRNTU::Social sciences::Sociology::Social and public welfare
Issue Date: 2005
Abstract: This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successful initial contact through the sponsorship letter.
URI: http://hdl.handle.net/10356/9933
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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