Please use this identifier to cite or link to this item:
Title: Persuasive writing techniques in fundraising.
Authors: Poon, Yi Qian.
Tan, Angeline Siang Ching.
Thong, Hui Ling.
Keywords: DRNTU::Social sciences::Sociology::Social and public welfare
Issue Date: 2005
Abstract: This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successful initial contact through the sponsorship letter.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
405.75 kBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 25, 2020

Download(s) 50

Updated on Nov 25, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.