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Title: Chasing the pink dollar
Authors: Tan, Yan Ting
Yam, Yvonne Yim Yi
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2005
Abstract: The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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