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|Title:||Chasing the pink dollar||Authors:||Tan, Yan Ting
Yam, Yvonne Yim Yi
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2005||Abstract:||The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.||URI:||http://hdl.handle.net/10356/9936||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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