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dc.contributor.authorChua, Ming Chiangen_US
dc.contributor.authorHan, Alvin Wenchouen_US
dc.contributor.authorOng, Yong Hongen_US
dc.description.abstractIn this study, a statistical analysis approach was used to evaluate the data which would be used to differentiate the views of the high-end consumer banking divisions of three local banks, namely that of Development Bank of Singapore (Treasures Priority Banking), Overseas-Chinese Banking Corporation Limited (Premier Banking), United Overseas Bank Limited (Privilege Banking) and a comparative foreign bank: Citibank N.A. Singapore (CitiGold). It will focus mainly on the gap between clients' demand and the banks' supply of services and products in this rising sector of the banking industry.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleHigh-end consumer banking : a study on clients' expectations and banks' perception of clients' expectationsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorFock, Siew Tongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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Updated on Nov 26, 2021


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