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Title: Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
Authors: Hong, Khan Wai.
Peh, Eng Chuan.
Tan, Siew Choo.
Keywords: DRNTU::Business::Finance::Insurance
Issue Date: 2006
Abstract: This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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