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Title: Johnson & Johnson's baby care products in China.
Authors: Chong, Yen Yin.
Tan, Leanne Pei Ying.
Tay, Chiou Rong.
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future improvements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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