Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9958
Title: Johnson & Johnson's baby care products in China.
Authors: Chong, Yen Yin.
Tan, Leanne Pei Ying.
Tay, Chiou Rong.
Keywords: DRNTU::Business::Marketing
Issue Date: 2006
Abstract: The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future improvements.
URI: http://hdl.handle.net/10356/9958
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2556.pdf
  Restricted Access
1.81 MBAdobe PDFView/Open

Page view(s) 10

344
checked on Sep 23, 2020

Download(s) 10

4
checked on Sep 23, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.