Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9958
Title: | Johnson & Johnson's baby care products in China. | Authors: | Chong, Yen Yin. Tan, Leanne Pei Ying. Tay, Chiou Rong. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2006 | Abstract: | The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future improvements. | URI: | http://hdl.handle.net/10356/9958 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_2556.pdf Restricted Access | 1.81 MB | Adobe PDF | View/Open |
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