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|Title:||Managing customer relations : the effects of customer relationship strength on customer retention||Authors:||Hoong, Gui Min
Shu, Ping Wen
|Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||2006||Abstract:||The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.||URI:||http://hdl.handle.net/10356/9960||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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