Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9960
Title: Managing customer relations : the effects of customer relationship strength on customer retention
Authors: Hoong, Gui Min
Shu, Ping Wen
Yang, Bili
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2006
Abstract: The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.
URI: http://hdl.handle.net/10356/9960
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_2558.pdf
  Restricted Access
407.92 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.