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Title: Managing customer relations : the effects of customer relationship strength on customer retention
Authors: Hoong, Gui Min
Shu, Ping Wen
Yang, Bili
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2006
Abstract: The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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