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Title: Adoption of mobile data services in Singapore : a needs-based perspective
Authors: Ang, Kai Ling
Chua, Ivan Cheng Yi
Chua, Margaret Wei Ling
Keywords: DRNTU::Business::Information technology::Data management
Issue Date: 2006
Abstract: Mobile Data Services are an emerging phenomenon in Singapore. We used 3-stage exploratory research comprising surveys, focus groups and weblog analysis to capture the emerging phenomenon because MDS is not established in Singapore. Beginning with a macro-level perspective, we explored the success of the Mobile Data Services (MDS) industry in Japan, in particular i-mode followed by the attractiveness of Singapore as a viable telecommunications market. Next, we discuss our research findings, which suggest that MDS firms should pay particular attention to cognitive needs and business uses in their promotional campaigns before outlining some of the emerging trends in the MDS industry. We conclude by making recommendations for a hypothetical MDS market player based on our research, which will ideally stimulate adoption of MDS in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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