Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/997
Title: Integrated marketing communications strategy for brand building : Aspial Corporation Limited
Authors: Ang, Amy Mui Kwee
Hwang, Cynthia Eng Keow
Lee, Yee Ling
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2002
Abstract: This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.
URI: http://hdl.handle.net/10356/997
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
WKWSCI_IMPORT_1.pdf
  Restricted Access
2.17 MBAdobe PDFView/Open

Page view(s) 50

372
Updated on Nov 25, 2020

Download(s) 50

4
Updated on Nov 25, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.