Mating strategies in Chinese culture : female risk avoiding vs. male risk taking

Abstract

Previous evolutionary literature demonstrating risk taking as a male mating strategy ignored cultural influences and the function of risk avoiding for women. The present research is the first to support the hypothesis that risk taking and risk avoiding, respectively, reflect Chinese male and female mating strategies. In Study 1, when under the impression of being watched by the opposite sex, Chinese men took more risks and women took fewer risks than when watched by a same sex or alone. In Study 2, Chinese male risk taking and female risk avoiding were positively related to their mating-related evaluation of the opposite-sex observer, and these results were reinforced by behavioral findings in Study 3. The implications of the findings regarding Chinese traditional mate preference and the evolutionary mechanism behind it are discussed.