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dc.contributor.authorKoenig, Anne Melissaen_US
dc.contributor.authorPah, Yi Yeengen_US
dc.contributor.authorTan, Adelia Siew Mayen_US
dc.description.abstractThis research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be made to capture a greater number of audience in terms of tertiary students. In addition, the current upgrading of radio from analogue broadcasting to digital broadcasting is looked into.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Mass media::Broadcasting::Radio
dc.titleRadio listening : a perspective from the youthen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChen, Geraldine Yee Fongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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