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Title: Radio listening : a perspective from the youth
Authors: Koenig, Anne Melissa
Pah, Yi Yeeng
Tan, Adelia Siew May
Keywords: DRNTU::Social sciences::Mass media::Broadcasting::Radio
Issue Date: 2000
Abstract: This research aims with the discovery of the various radio listening patterns and behaviours amongst tertiary students. The analysis of the data retrieved from the survey administered were used to determine the possible implications on the radio industry, and the possible improvements that may be made to capture a greater number of audience in terms of tertiary students. In addition, the current upgrading of radio from analogue broadcasting to digital broadcasting is looked into.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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