Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/999| Title: | Integrated marketing communications strategy for brand building : Aspial Corporation Limited | Authors: | Ang, Amy Mui Kwee Hwang, Cynthia Eng Keow Lee, Yee Ling |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2002 | Abstract: | This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today. | URI: | http://hdl.handle.net/10356/999 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_1.pdf Restricted Access | 2.17 MB | Adobe PDF | View/Open |
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