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Title: Integrated marketing communications strategy for brand building : Aspial Corporation Limited
Authors: Ang, Amy Mui Kwee
Hwang, Cynthia Eng Keow
Lee, Yee Ling
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2002
Abstract: This paper aims to study how Integrated Marketing Communications is a relevant strategy for companies in building strong brands in the marketplace today.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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