Please use this identifier to cite or link to this item:
Title: Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
Authors: Lin, Trisha T. C.
Keywords: DRNTU::Social sciences
Issue Date: 2012
Source: Lin, T. T. C. (2012). Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand. Environmental communication : a journal of nature and culture, 6(2), 193-211.
Series/Report no.: Environmental communication : a journal of nature and culture
Abstract: This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels.
DOI: 10.1080/17524032.2012.662162
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

Citations 5

checked on Sep 5, 2020

Citations 50

checked on Oct 22, 2020

Page view(s) 50

checked on Oct 29, 2020

Google ScholarTM




Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.