Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9995
Title: Web marketing for Singapore's tourism industry
Authors: Koh, Edna Ngin Lan.
Lee, Hwee San.
Quek, Koh Wee.
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2000
Abstract: This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
URI: http://hdl.handle.net/10356/9995
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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