Please use this identifier to cite or link to this item:
|Title:||Web marketing for Singapore's tourism industry||Authors:||Koh, Edna Ngin Lan.
Lee, Hwee San.
Quek, Koh Wee.
|Keywords:||DRNTU::Business::Marketing::Internet||Issue Date:||2000||Abstract:||This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.||URI:||http://hdl.handle.net/10356/9995||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.