Please use this identifier to cite or link to this item:
Title: Web marketing for Singapore's tourism industry
Authors: Koh, Edna Ngin Lan.
Lee, Hwee San.
Quek, Koh Wee.
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2000
Abstract: This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
602.07 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.