Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9997
Title: Regulatory pitfalls of advertising in Singapore.
Authors: Cheng, Andria Peishi.
Lim, Dawn Meishan.
Kong, Karen Xiao Jing.
Keywords: DRNTU::Business::Law
DRNTU::Business::Advertising
Issue Date: 2006
Abstract: Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.
URI: http://hdl.handle.net/10356/9997
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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