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Do you always choose what you like? Subtle social cues increase preference-choice consistency among Japanese but not among Americans
Previous research has suggested that stability of self-concept differs across cultures: in North American cultural contexts, people’s self-concept is stable across social contexts, whereas in Japan, different self-concepts ...
When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures
The present research investigated a novel account of how normative influence varies across culture—whether there exist cultural differences in the motivation to adhere to social norms even when similar norms are prevalent ...