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It is green, but is it fair? Investigating consumers’ fairness perception of green service offerings
With the prevailing green skepticism, consumers tend to devalue firms' environmental claims and raise concerns on service fairness of green offerings. Applying theoretical insights from fairness literature to the context ...
E-consumer adoption of innovative last-mile logistics services : a comparison of behavioural models
This paper investigates consumers’ behavioural responses to innovative last-mile delivery services (self-collection as an example) in the emerging e-commerce market of Singapore. Anchored on theoretical insights from ...