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      AuthorTeo, Chee-Chong (1)Wang, Xueqin (1)Wong, Yiik Diew (1)
      Yuen, Kum Fai (1)
      Date
      2018 (1)
      Subject
      Engineering (1)
      Green Consumerism (1)
      Service Fairness (1)... View More

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      It is green, but is it fair? Investigating consumers’ fairness perception of green service offerings 

      Wang, Xueqin; Yuen, Kum Fai; Wong, Yiik Diew; Teo, Chee-Chong (2018)
      With the prevailing green skepticism, consumers tend to devalue firms' environmental claims and raise concerns on service fairness of green offerings. Applying theoretical insights from fairness literature to the context ...

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