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Winning the Battle of the Memes
In the ongoing struggle against violent extremism, winning the battle of the memes is very important. Four factors: Message, Messenger, Mechanism and Market Receptivity, are relevant in ensuring the “stickiness” of memes.
Engaging Youth as a Bulwark Against ISIS Extremism
ISIS considers psychologically vulnerable youth as a strategic resource to be exploited. It is thus important for governments, civil society and businesses to harness youth as a bulwark against ISIS extremism.