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Friends and fellow travelers : comparative influence of review sites and friends on hotel choice
Purpose– This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth ...
Trusting me, trusting you : evaluating three forms of trust on an information‐rich consumer review website
When faced with a lack of information, consumers turn to trust to make a decision; but what happens to trust when individuals areconfronted with the wealth of data on the Internet? This study evaluates three forms of trust ...
Who needs trust when you know everything? Dealing with information abundance on a consumer-review Web site
Ideas about trust have been based on information scarcity. To overcome the uncertainty associated with choice, people gather information; when that is not enough, they turn to trust in order to make a decision. Consumer-review ...
Directed trust and trustworthiness in a social network : an experimental investigation
Trust and trustworthiness are important in social relationships. Levels of trust and trustworthiness are likely to depend on “social” utility; the magnitude of which is influenced by the social context governing individual ...