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Investigating Factors Influencing Consumer Willingness to Buy GM Food and Nano-food
Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer ...
Making work fun : investigating antecedents of perceived enjoyment in human computation games for information sharing
The advent of online games, crowdsourcing, and user-generated content has led to the emergence of a new paradigm called the Human Computation Game (HCG) which utilizes games as a motivator to encourage users’ participation ...